The brief was to create branding for Arren Marketing, a digital marketing agency that has been created by two people recently employed by Google - Rehan Iqbal and Nikki Bruce. Arren is the phonetic spelling of the first letters of the directors’ names (R and N). They specialise in website design and development, content marketing and creation, social media marketing, graphic design and brand consultancy. They wanted an identity that reflected them as an innovative, contemporary digital marketing agency and a tone of voice that was friendly and approachable yet professional.
Illustrations for the brand